It took a lot of time for me to take a decision to join an internship program on Digital Marketing.
Though I am a person working in the DM field, I never got a chance to do any classroom courses to become a digital marketing professional. Everything that I learnt on DM field is from practical experience and the online courses curated by none other than our Digital Marketing Internship trainer Digital Deepak a. k.a Deepak Kanakaraju.
Well, somehow I managed to join the first class by paying at the end of the day:) Yes, I know the value of an internship program from an established leader in Digital Marketing.
Ahh…Deepak asking to be ready with a notebook and pen. Where should I go for a notebook and pen!! Total digitalization made my desk with no paper and pen, only one Notepad on my computer. Ok, let me adjust with that this time.
Fine, now let me begin with the content on the first class on the internship program.
#1. Here is the Intro
Finding the Gold
Gold!! Yes, not silver or bronze.
You need to find and “decide where to compete that makes half your success”.
If you find and provide the products and services that your customers really needed, then you need not push them to buy. The necessity of your customer will make them come to you eventually.
Exactly, I know you got the point of finding the GOLD.
#2. Expanding Market
You should always up to date with your products or services because the market is always growing and expanding. It need rising products that contribute to the economy.
#3. The Key Skill – Communication
For a digital marketing person communication is not just your English speaking skills, its a lot more than that.
What Deepak says, to be a good digital marketer,
- You should be a good listener to understand what your customer really need
- You should know how to convince your client
- You should have excellent writing skills
Deepak was telling that this internship program is focussing more on to improve the communication as well as the writing skills of participants. Indeed, the best idea from a trainer to improve the skills of his trainees.
How to master communication?
Here are Deepak’s best suggestions.
- Read at least 30minutes daily
- Listen to podcasts 30minutes daily
- Write at least 500 words daily
- Watch English sitcoms
#4. An introduction to Digital Marketing
Digital marketing will never die because marketing will not die. The world becoming more digital. So you need to combine marketing with technology to sell your products or services, simply digital marketing.
What do you mean by Integrated Digital Marketing?
Integrated Digital Marketing is all distribution of content through different channels and turns the readers to your customers.
The components in the Integrated Digital Marketing are,
- Content Marketing
- Social Media Sharing
- Email Marketing
- Paid Advertising
#5. Find Your Niche
The niche selection should be based on 3 things, talent, passion and market opportunity.
If you have expertise in a particular category then you will be remembered. This is the principle you have to follow while you are going to find your niche.
#5. Market Research
Find solutions to your own problems, there you can find a niche for you to explore and expertise.
If you couldn’t find solutions to your problems, there are equal chances others have the same problem. There you can explore the possibilities of a narrow niche selection.
#6. How to do Keyword Research
Use search engines what people are searching for….
Do keyword analysis using Ahrefs, SEMrush, AdWords keyword tool, Ubersuggest.
Select high purchase intent keywords.
Use Google Trends
#7. Now it’s my turn – Assignment
- Write what I learnt from the class, 500- 1000 words
- Publish it on the blog
- Share the link on social media
- Find out 3 niches, generate 5 keywords for each
- Convert 5 keywords into 3 article titles
- Total 9 article titles
Come On, you have to do it.
Because your payment is waiting for your assignment completion!
What I like,
I would like to say about the assignment part. Usually, after the initial set up of a blog where people are lagging is the writing part.
The assignment starts with writing from the 1st day. A trainer knows where to hit to get results.
At last, What I learned …..
- The current position of Digital Marketing and the possibilities in India.
- How do you grow your skill to be an expert in the DM field.